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We’re in our 20s and this is where we shop the most

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Your 20s are one of the most important periods of your life. You feel like you’re just trying to survive and figure things out — whether you’re fresh out of college or simply looking to figure out what you want out of life. This uncertainty also translates primarily into the fashion choices we make in our 20s. At 28, I’ve experimented with so many styles and trends, it will probably leave you reeling. As I grew up, I always adjusted and changed my personal style. The closer I got to 30, I learned a lot about places that score well as being affordable, trendy, and high-quality. While I’d love to splurge on the latest Prada bag or Cartier bracelet, the fact is that I tend to take out student loans, which is why it shouldn’t surprise you that many of my favorite stores also relatively budget-friendly. On the other hand, I’m still willing to spend a bit more if I can justify the cost per wear and so I’ve come to love mid-range jewelry brands for low-end investments. To create a more persuasive list, I asked a few of my 20 friends for information on their favorite places to shop. At the front, I present featured brands and stores.

Scrolling through ASOS is almost like a full-time job. There is so much to see and shop for. The site is like a fashion pavilion for the younger generation and the ultimate Generation Z, carrying an in-house line that includes its own size among other favorite brands like Topshop and Nike. What I love most about ASOS is that you can find an outfit for your next job interview right next to a trendy party dress for your next (social!) friend. With the free shipping coupon code in hand, one can really increase the price.

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From glamorous outing tops to wedding gowns for guests, Reformation has it all. The environmentally conscious brand creates timeless styles with vintage-inspired lines that are never boring or sloppy. You’ll definitely spend more here, but for sustainable practices and quality materials, it’s well worth it.

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As a young person with maturing tastes, you’re probably ready to graduate with frivolous fast fashion that’s gone out of fashion in a week. It may be too early to fully invest in finished designs, but that doesn’t mean you have to skimp on quality. That’s where the Who What Wear Collection comes in. Direct-to-consumer brands boast premium products without the hefty costs involved. It’s a great resource for staples with a touch of fashion but still stands the test of time.

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If you’re anxious to try the latest trends but want to have a decent budget, try the Spain-based label. This is often one of the first stores to carry major seasonal trends before they filter through the fashion ecosystem.

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Your 20s style is all about experimentation and fun, and there’s no other store that fits that ethos better than Lisa says Gah. It’s the best place to shop for indie designers and discover new brands. Guaranteed, any of its products will garner all kinds of rave reviews.

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This store simply oozes out cool. After asking a few of my 20-year-old friends about their favorite designer stores, Ssense picked the clear winner. While most of the items are designer and therefore will cost you quite a bit, its selection of independent and emerging brands is unmatched. Even if you’re still on a budget, you can get a lot of great limited-time Nike and Adidas sneakers for under $100. Another tip: Don’t fall asleep with its wide selection of sneakers.

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For minimalists everywhere (or those who just love well-made basics), you’ll want to keep Everlane on your short shopping list. Most of the items are under $100 and will last for the coming seasons.

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Teja
Teja
I am passionate about journalism and using new technology to spread news. I am also interested in politics and economics, and I am always looking for ways to make a difference in the world. I am the CEO of Janaseva News, and I am 24 years old.

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