Victoria Beckham is a master of irony. Send yourself (remember those “Fashion Stole My Smile” t-shirts? What about Juergen Teller’s “handbag shopping” campaign for Marc Jacobs?) is an act for the designer, who built the Beckham Brand with lovable self-doubt at its core. In an industry that takes itself very seriously, VB stands out because she knows how to nod off to celebrity popularity and her impeccable personal taste. She is in complete control of her story.
After that, it was only a matter of time before Beckham joined the TikTok party. She launched her platform on July 14 with a satirical reference to the same diet she has followed for 25 years: grilled fish and steamed vegetables. “She will very rarely deviate from that,” David Beckham told The River Cafe’s Ruth Rogers earlier this year. An exception during their marriage? When the mother of four was pregnant with Harper.
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During her TikTok launch, Victoria said the inimitable line, “Tell me you’re Posh, without telling me you’re Posh,” while a waiter lifted her shirt to reveal her lunch. that. That’s right, you guessed it: fish and vegetables. With a twinkle in her eye, this simple clip is all the former Spice Girl needed to set the tone for her TikTok career and send her followers, who are encouraged to use #StitchPosh to tell their own wild, luxurious stories.
Will we see VB recreate her niche dish: a piece of whole grain toast sprinkled with salt, which she also revealed on the Rogers podcast? Time will answer. This is the first instance where Victoria has combined the fashion and beauty arm of the brand empire with her personal life — a smart move that would solidify her identity as a businesswoman. core.
“TikTok is a super exciting platform, it’s new territory and different audience, but it feels like a natural next step,” said the designer. Vogue. “I can’t wait to share what we’ve been creating. On a personal level, I’ve had to salute the kids at some point — just don’t expect any dance routines! “Watch this space.
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