“We don’t call it Resort,” said Stuart Vevers in Coach’s sunny Hudson Yards office. “We call it winter.” If anything can get customers excited about the return of the Polar Vortex, it’s this Coach collection, giving the gothy mall some heritage touches. (That it was served on a July day with a side of super high humidity in New York City also helped create the cold).
Vevers’ approach at Coach of Late is to re-evaluate the past through the lens of a magpie, sifting through his favorite Bonnie Cashin references with Etsy styling tips and TikTok trends. It’s a diplomatic design philosophy that fervently works on instinct rather than analysis — which is perhaps why Vevers’ clothing resonates with avid young audiences. authenticity. You can tell he’s viewing the Page for you, uniting Generation Z Y2K obsessions with Handmade to create devilish twee velvet mini dresses and sporty, bunker Mary-Jane shoes with rubber soles. Worn by street models, some of whom appeared at the brand’s fall 2022 show, the clothes look lifelike. Even the monogram C, sometimes quite completely, is overdone and washed in black denim to complement dark-toned coats and jackets. Black cashier jackets, black leather T-shirts, and necklaces with dangling dinosaur charms sometimes also black, accent these sweet outfits. “It will feel a little worn out,” said Vevers, “but it’s fun.” On snowy days and chilly weather, these fun lace mini skirts and petite plaid skirts will be irresistible.
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