Samsung launches new foldable smartphones in 40 countries
New Delhi: Samsung Electronics launched its latest foldable smartphone in about 40 countries on Friday, hoping the new products can kick-start lackluster global smartphone sales amid high inflation.
The world’s largest smartphone maker says the Galaxy Z Fold 4 and Flip 4, along with the Galaxy Watch 5 and Galaxy Buds 2 Pro, are officially released in South Korea, the US, and France, with plans to open wide products’ available in about 130 countries as of September.
Pre-orders for the foldable phones have been available in about 70 countries since Samsung announced them earlier this month during an “Unpacked” online event.
Samsung has seen strong demand for the fourth generation of its foldable in India, registering over 50,000 pre-orders for the Galaxy Fold4 and Galaxy Flip4 in less than 12 hours.
Available in Bora Purple, Graphite and Pink Gold colors, the Galaxy Z Flip4 is priced at Rs 89,999 for the 8GB + 128GB variant and Rs 94,999 for the 8GB + 256GB variant.
The ‘Bespoke Edition’ offering glass color and frame options will be available on Samsung Live and Samsung Exclusive Stores for Rs 97,999, the company said in a statement.
Available in Blue Grey, Beige and Gloss Black, the Galaxy Z Fold4 is priced at Rs 154,999 for the 12GB + 256GB variant and Rs 164,999 for the 12GB + 512GB variant.
Consumers can also purchase the 12GB + 1TB variant exclusively on Samsung Live and Samsung Exclusive Stores for Rs 184,999.
According to Yonhap news agency, in South Korea, 970,000 pre-orders were placed in the seven days ended August 22, the largest number for any foldable phone and an increase of about 5.4 % from the previous record, Yonhap news agency reported.
The clamshell Galaxy Z Flip 4, equipped with a thinner hinge, comes with longer battery life and stronger camera performance. The Galaxy Z Fold 4 is much larger, opens like a book, becomes lighter, and offers a user-friendly screen environment and enhanced multitasking with a layout similar to that on a PC. It also comes with longer battery life and better shockproof features.
While Samsung is the leader in the global foldable phone market, the new phones seem to lack groundbreaking innovations and have similar specifications, some experts say.
The latest foldable smartphone series comes at a time when the world’s largest smartphone maker, like many other consumer device companies, is facing economic hardships. Globalization leaves consumers with less money to spend on unnecessary items.
Samsung shipped 60 million smartphones in the second quarter, leading the global smartphone market with a 21% market share, according to market research firm Canalys. This is down 19% from the previous quarter but up slightly from 58 million a year ago.
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