S4Capital integrates MediaMonks and MightyHive beneath a single model Media.Monks l Janaseva News

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S4Capital plc will stay the monetary model, publicly listed on the London Inventory Alternate and deployed amongst buyers

S4Capital has launched its unitary model by merging MediaMonks and MightyHive into Media.Monks. The brand new identification will likely be represented by a emblem mark that options MightyHive’s hexagon. The one model emphasises a shared heritage in artistic content material and roots in knowledge and digital, whereas unifying a workforce of practically 6,000 digital-first consultants working as a single P&L throughout 57 expertise hubs in 33 international locations, the corporate stated in an official assertion.

S4Capital plc will stay the monetary model, publicly listed on the London Inventory Alternate and deployed amongst investor, monetary and banking stakeholders and in reviews. “The traditional, analogue holding company model is over 70 years old, dating back to Marion Harper and IPG in the 1950s and cries out for disruptive change. Digital has altered the landscape permanently and brands need a different type of organisation to execute and show up for their customers at every moment in the journey––purely digital, with data-driven creative and content, faster, better, cheaper, and with a single P&L,” Sir Martin Sorrell, government chairman, S4Capital, stated.

“Our APAC team has a very strong focus on innovation, and it’s moving incredibly fast, so I can only imagine where this unitary approach will take us. We’re ready to better serve clients with the flexibility of our new brand, changing how the work gets done as we always have,” Kenny Griffiths, managing director knowledge and digital media APAC, Media.Monks, acknowledged on the transfer.

With our new joint model, Media.Monks, we’re unifying all our pillars beneath the identical identification, Michel de Rijk, CEO APAC, S4Capital, stated. “It’s how we’re bringing all our teams together, and how we’re introducing ourselves to the world as we keep challenging the industry with the entrepreneurial mindset that characterises every single one of S4Capital’s brands. Based on a unitary structure, our strategy will provide brands across all industries with the capability to adapt and deliver with speed-to-market—which is ultimately what the new era calls for,” Rijk acknowledged.

“The single brand was not a boardroom decision. It involved input from a broad range of teams and talent, and many of our founders,” Wesley ter Haar, co-founder, Media.Monks, stated. “For our people, this means they’re all colleagues and can build amazing careers across the globe and keep going and growing. For our clients, it means they keep the same team and the day-to-day they love—but now have even simpler access to an amazingly deep pool of specialist talent. Consolidation is an engine to innovate and this makes it easier to help our clients show up better for theirs,” he added additional.

“Integrating the MightyHive hexagon into Media.Monks is a great representation of our unitary team, but even more so it reflects our operational model,” Chris Martin, co-founder, Media.Monks, stated.

Learn Additionally: Mindshare India names Vipasha Bhuptani as communications planning head for Content material+

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Teja Sirisipalli

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