Kanye West Officially Ends GAP & Yeezy’s 2-Year Partnership After Public Feud

View Collection

Gap Inc. will no longer cooperate with Kanye West. Kanye’s attorneys informed Gap on the morning of September 15 that YEEZY LLC would end their 2-year partnership for not selling contracted YEEZY Gap clothing items and failing to open stores. promised traditional store, according to New York Times. According to the publication, the 45-year-old Grammy winner sent Gap a breach of contract notice in August. Gap responded two weeks later, but Ye was not satisfied with the response or their partnership and felt “Gap left him with no choice but to terminate their agreement,” according to his attorney, Nicholas Gravante Jr. HollywoodLife reached out to a Kanye rep for comment on the matter but did not receive an immediate response.

In an email sent by Gap president to Gap employees, Mark Breitbardthatthat is taken by Time, the company acknowledged the problems with YEEZY and the termination of the partnership. “While we share a vision of bringing high-quality, on-trend, functional design to everyone through a unique all-in-one experience with YEEZY Gap, the way we do it,” he wrote. Working together to realize this vision is heterogeneous. “And we are deciding to shorten the partnership.”

The news comes shortly after the rapper criticized Gap for ripping off his Balenciaga designs. “Gap holds a meeting about me without me?” Ye wrote in a deleted Instagram post at the end of August, agreeing with direct fan messages accusing the retailer of stealing Balenciaga designs, according to HYPEBAE. “This is Gap copying YGEBB,” he added. YEEZY Gap has a partnership with a luxury clothing brand called YEEZY Gap Engineered by Balenciaga.

Then, on September 1, Kanye hinted that he was ready to deal with both Gap and Adidas, another longtime YEEZY partner, in an Instagram keynote. He also called his ex-mother-in-law Kris Jenner and his ex-wife, Kim Kardashian, because he is upset that his kids are not enrolled in his Donda Academy. He seems to have declared Gap and Adidas next on his list of problems to fix after the airing of his kids’ school drama.

Plus, on September 12, the father-of-four said he wanted to move away from the brand partnership and create his own stores. “It is time for me to go alone. It’s fine,” he said Bloomberg. I made money for companies. Companies made money for me. We created ideas that will change outfits forever. Like round jackets, foam running shoes, slides have changed the shoe industry. Now it’s time for Ye to create new industry. There is no company standing between me and the audience anymore.”

The agreement between YEEZY and Gap starts in 2021 and means a 10-year agreement with an option to renew after 5 years. His in-store debut with the YEEZY Gap and YEEZY Gap designed by Balenciaga took place this past July. He has faced criticism for selling his new clothes from giant garbage bags, instead of hangers.

Termination letter allows Gap to continue selling existing YEEZY Gap products that have been created and not affect clothing made through the Balenciaga agreement