All-new Hyundai Tucson: A genuine alternative to luxury SUVs like BMW X1 & Audi Q3
The new Hyundai Tucson is so loaded that it makes the BMW X1 and Audi Q3 basic: We explain
Hyundai India has always been renowned for delivering cutting-edge design, top features and premium finishes in every new vehicle launch. Now, with the new fourth-generation Tuscon, it is continuing to raise its stakes and is joining the battle with luxury brands.
World Champion joins India Arena
The five-seater is currently the leader in the compact SUV segment in Europe, up from second place last year. According to data compiled by JATO Dynamics, a global supplier of automotive business information, TUCSON is poised to set a sales record. Based on new registrations through March in 27 European countries, the TUCSON is currently the best-selling compact SUV in Europe, with 15,806 registered.
Last year, Hyundai Motor’s best-selling product was once again the TUCSON. The model was renewed at the end of 2020, resulting in notable sales in its first year on the market. Hyundai sold 152,257 TUCSON units in 2021.
Since the model was first introduced in 2004, 1.4 million TUCSONs have been sold in the European market. Looking at worldwide sales, that number is up to seven million units. This figure makes the TUCSON the company’s best-selling SUV globally.
It is a full-size SUV and offers a list of features that are unmatched by any other car in the segment.
Tucson is Hyundai’s new premium language. So much so that people like the BMW X1 and Audi Q3 have reason to fear it. How is that correct?
Round 1: The battle for comfort and space
Hyundai only sells the long-wheelbase version of the Tucson in India, and that makes the SUV look overwhelming. Compared to the BMW X1, the Tucson is 183mm longer, 44mm wider and 67mm taller.
The fourth-generation Tucson also eclipsed the Audi Q3. The Tucson is 145mm longer, 16mm wider and 49mm taller. The Tucson costs around Rs 17.5 lakh less than the base variant of the Audi Q3.
In addition to the Tucson’s street presence, the increased size also ensures a spacious and comfortable cabin. Because the Tucson is wider, there will be more room for rear passengers.
The Tucson can also hold more luggage. It has a space of 540 liters, slightly more than the 505 liters of the BMW X1 and the 530 liters of the Audi Q3, respectively. The Hyundai Tucson has space for five adults and space for luggage in the trunk without squeezing.
Comfort is further enhanced by a superbly set up suspension that allows the Tuscon to glide over bumpy roads and potholes. While its German rivals may have a slight edge in driving dynamics, the Tuscon wins the battle over comfort and space. Very comfortable!
Round 2: The battle for technology
Hyundai is known for upgrading its lineup when it comes to features. Tucson is no different. While there are plenty of convenient features in all three cars, the Hyundai Tucson offers much more.
The SUV comes with Level 2 Advanced Driver Assistance Systems (ADAS), which offers built-in safety and convenience features. With ADAS, the Tucson gets essential safety features such as automatic emergency braking, blind spot monitoring, pedestrian detection, safe exiting, safe exit assist, and a nameplate. list of convenient features like adaptive cruise control.
ADAS is the main distinguishing factor between the Tucson and the German car. However, there is so much more that Tucson has to offer. For example, customers using a car with a private driver can adjust the co-driver’s seat using the power buttons located on the side of the seat. Also, there is no option of heated or cooled seats on German models while Hyundai offers both.
The Tucson feels much more futuristic with features like Home-To-Car connectivity that lets you use Alexa or Google Home to communicate with the car and know about its status.
The tech ring is also coming to Tuscon.
Round 3: Battle for the unobstructed road
The Audi Q3 and BMW X1 no longer offer 4WD. All-new Hyundai Tucson available.
The Hyundai Tucson features Snow, Mud, and Sand modes that change traction control settings and ensure that the SUV can go to the toughest places without hiccups. The Tucson also has an AWD lock mode that provides continuous power to all four wheels of the vehicle.
The Hyundai Tucson has a much higher ground clearance than the BMW X1 and Audi Q3. The higher ground clearance and premium tires ensure that even variants without the AWD system can do much better than the Q3 and X1 in difficult terrain.
Although not a mountain goat, Tuscon will get you almost anywhere you want to go. More importantly, it also measures against the Germans in this round.
And all these product attributes are supported by Hyundai’s Kashmir to Kanyakumari service network
Hyundai has more than 1,100 service centers nationwide. As one of the earliest established companies in India after liberalization in 1991, and with the second largest sales volume, Hyundai has service centers all over the country. There is a Hyundai India service center even in Ladakh. There are more than 600 cities in the country where you can find a Hyundai service center.
Meanwhile, there are fewer than 50 authorized Audi service centers, and the number of BMW service centers nationwide is even lower. An extensive service network provides peace of mind, especially outside of city limits.
The Hyundai Tuscon sets a new benchmark in terms of features, design and space in the five-seat premium SUV segment. But beyond the numbers and the gizmos, how it makes you feel when you see it, when you sit in it, when you drive it, that makes it a class of its own.