New Delhi: For the first time, Pepsi launched a brand campaign for its zero-calorie version, Pepsi Black, in an effort to provide more convenient options for today’s health-conscious consumers. harmony between taste and health. Featuring actor Jacqueline Fernandez, the campaign recreates Pepsi’s most famous Cindy Crawford commercial.
The two young men are seen filling up a tank at the film’s isolated, vintage gas station. Just then, a young woman on a bicycle stopped at a gas station. As she parked her bike and took off her helmet, Jacqueline Fernandez was seen riding it, wearing a pair of cropped jean shorts and a white tank top. The film depicts Jacqueline drinking down a can of Pepsi® Black. The boys are rendered in awe, and the film leaves you guessing whether they’re smitten with Jacqueline or the new can of Pepsi Black before innocently revealing that the boys have been mesmerized by the new Pepsi Black the whole time. past time. The gripping film ends by reiterating the promise of the new Pepsi Black: maximum flavor without sugar.
Saumya Rathor, Team Leader, Pepsi Cola, PepsiCo India, commented on the launch: “With more and more people looking for sugar-free alternatives, especially after the pandemic, and with the aim of bringing more A more positive choice for consumers, we are all about launching the new Pepsi Black that offers maximum flavor without the need for sugar. “
“It’s great to work with the gorgeous Jacqueline Fernandez again; she was the perfect fit for our idea of a remake of the classic Cindy Crawford commercial. “We are optimistic that this campaign will be well received by our audience and make waves here as it has done globally,” she continued.
Jacqueline said of the new film, “I’ve always loved the famous Pepsi commercial and have always looked forward to working with the brand.” Re-creating the classic Cindy Crawford commercial really makes sense and I feel honored to be able to do so for the current generation of SWAGs. I’m very excited to be filming this commercial, and I have no doubt that customers in India will find the new Sugar Free Black Pepsi as appealing as I did.
A 360-degree campaign involving TV, digital, outdoor and social networks will be used to advertise TVC.
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